Connected Creative worked with the team at Edmonton City Centre (ECC) on their Season of Giving holiday campaign that saw $41,000 worth of prizes given away to lucky shoppers and $12,000 donated to The Mustard Seed over the 2020 holiday season. Connected Creative was hired to create and execute on their influencer marketing and public relations strategy. We also planned their media and influencer launch event in early November. Despite covid, the campaign saw some great results:

• Shared to an audience of over 621,000 on Instagram alone
• Earned media in the Edmonton Journal, CTV Edmonton, Curiocity Edmonton, 630 CHED, St. Albert Today, Taproot and Urba YEG
• 8,268 entries in the campaign
• 1,866 participants
• $220,880 spent at ECC over the month